Last Thursday we had a great Brown Bag at the Fredericksburg Chamber. Topic was “Learning to use Facebook”. Speaker was Andrea Hickman.
Archive for June, 2009
Learning to Use Facebook
Tuesday, June 30th, 2009 by lacrewsSCORE: Accelerate Your Success program
Friday, June 19th, 2009 by lacrewsThe Accelerate Your Success Program, a campaign to help small-business owners focus on a plan for success, manage and acquire cash, and develop a sales pipeline, is extended through the end of 2009. Each month a new “tool kit” is added, offerining online courses, podcasts, interactive tools and additional resources. Old kits remain available. Website: www.score.org/accelerate
Emailing your 45 Second Commercial
Wednesday, June 10th, 2009 by lacrewsIf you’ve ever been to formal networking group’s regular meeting, you’ve probably heard of a 45 second commercial. Each person takes 30 – 60 seconds to tell everyone who they are, what they do, and what their clients look like. Using the same concept, try sending an email version to your closest networking partners and request that they send theirs in return.
Since this is a close networking partner, you shouldn’t need to explain who you are and what you do but you do need to be specific. Try using this model.
I’m looking for [businesses or people] who have this specific [problem, pain, struggle, issue, or other attribute of your ideal customer]. This week, I’m specifically looking for this [type of business or person]. Also, I’m looking for an introduction to [a specific person, the owner of x business].
Note: Limit this to no more than 3 attributes. You can vary the attributes with each email.
Here’s a real example:
Tim
Subject: This Week
Here’s what I’m hunting this week.
As always, I’m looking for any business owners who are frustrated with QuickBooks. This week, I’m specifically focusing Landscaping Companies. Do you know anyone who owns a Landscaping Company? Also, I’d like an introduction to Mark Murphy. He’s an attorney in Fredericksburg.
Let me know what you’re hunting.
Mark
